of UK adult internet users use social media.
among internet users aged 16–34
OFcom · April 2026 POLITICAL NARRATIVE GROUP LONDON
YOUR POLITICS. OUR DIGITAL EXPERTISE.
Political Narrative Agency (PNA) combines specialist political communications expertise with the craft and creative vision of film, design and visual journalism. Part of the Political Narrative Group.
Explore our expertise
STRATEGY · DIGITAL COMMUNICATIONS · CREATIVE PRODUCTIONDISCOVER MORE
01 OUR APPROACH
INSIGHT BEFORE EXECUTION
Politics doesn’t end at the doorstep.
Your political expertise leads. Our digital expertise delivers.
We work from your political priorities, then apply our experience in digital communications and production to communicate them effectively.
01
Start with your expertise
You explain the priorities, context and decisions. We listen before shaping the communications brief.
02
Plan the communication
We translate your knowledge into coherent messaging and a suitable digital creative direction.
03
Deliver with discipline
We create content suited to each channel while keeping your voice and political priorities intact.
02 THE COMMUNICATIONS LANDSCAPE
RESEARCH-LED CONTEXT
The public conversation is already digital.
Digital channels are not an alternative to traditional engagement. They are part of how audiences encounter issues, follow news and hear from political candidates.
of UK adults accessed news through social media or video-sharing platforms in the past month.
Ofcom · September 2026of UK adults use social media to access local news and information.
Ofcom · September 20262024 GENERAL ELECTION
Campaigning meets public attention.
The Electoral Commission's post-election research shows why a digital presence needs to be part of an integrated campaign.
of surveyed candidates used social media to campaign
of surveyed members of the public saw campaign information on social media
SOURCE: ELECTORAL COMMISSION ↗03 THE EVIDENCE THE CHANNELS
Reach is a starting point. Relevance makes the difference.
There is no single digital audience. Platform choice should follow the people you're trying to reach, not the other way around.
78%
of 16–24-year-olds accessed news via social media or video-sharing platforms in the past month. Ofcom, September 2026 ↗
UK platform audiences
MONTHLY REACH · MAY 2025Unique UK adult users, millions
Source: Ofcom, Online Nation 2025, Figure 22 ↗. Audiences overlap across platforms and do not represent guaranteed campaign reach.
04 OUR EXPERTISE
ONE CONNECTED APPROACH
Communications shaped by context.
Political communications & strategy
Your political priorities set the direction. We help develop clear messaging and practical communications plans to express them.
POLITICAL CONTEXT & POSITIONINGDigital communications
Digital communications planned around your message, your audience and the platforms where they engage.
DIGITAL AUDIENCES & CHANNELSVisual storytelling & production
Photography, film, design and branding that make your expertise clear, recognisable and professionally presented.
AUDIOVISUAL & DESIGNPOLITICAL NARRATIVE AGENCY
SPECIALIST COMMUNICATIONS AGENCY
05 · AN AGENCY WITHIN THE GROUP
Political Narrative Agency (PNA)
PNA is the political communications agency run by Political Narrative Group. Our clients lead on politics; we specialise in digital communications, content and creative delivery that bring their expertise to the public.
Request a quote06 ENQUIRIES
POLITICAL NARRATIVE AGENCY
Request a quote.
Tell us what you need to communicate. Our enquiry team will review your brief and arrange a meeting to discuss the next steps.
WHAT HAPPENS NEXT
We’ll respond within 2–3 working days.
The price of our services depends on the nature of the work, your deadline and our current demand.
Thank you for requesting a quote.
We’ll get back to you in 2–3 working days. You will receive an email from our enquiry team, and we’ll arrange a meeting to discuss your enquiry further.
The price of our services is determined by the nature of the work requested, your deadline and our current demand.
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